Back Care Awareness Week. Back pain is incredibly common. Around 60% of the adult population can expect to have lower back pain at some point in their life. Whilst back pain is not usually a sign of a more serious condition, it can still be distressing and a real inconvenience to your employees’ working life. Now’s your chance to prepare for Back Care Awareness Week, to help create more engaged and productive teams, who take less time off work for their back health.